Starting a business is not about big ideas. Many (most?) successful businesses take an existing concept and do it better. For example, Innocent started by making fruit drinks that were actually made of fruit. Imagine! Moneysupermarket.com changed the way we bought insurance and Google...OK, Google was new.
Bloom isn't the first to use psychology in the workplace, but we are pioneers of contextual behavioural science. This means we equip people with tools they can actually use to change their lives, as opposed to telling them they're an 'ENFP'.
The point is that many of my clients want to start a business but don't have a big idea, so they stop. But all you really need is a passion to do something better, faster, cheaper or simpler. Oh, and a good story. Then stop waiting for “an engraved invitation and a guarantee of success” as Seth Godin puts it, and bloody well get on with it.
That's it really. The Fallacy of the Big Idea.