Tuesday, 23 June 2009


Seth Godin talks about the desirability of being 'remarkable'. That is, remarkable in its most literal sense.

Bloom's objective is to be remarkable, which itself feels a remarkable thing to say. But what will make us remarkable is:

1. An ability to understand the evidence - using psychology as a tool and an approach not just a prop

2. An ability to make the evidence engaging, using psychology evidence

Now, number 1 without number 2 we'd be doing pretty well. This is the baseline standard for professional occupational psychologists, and this ties them to a series of interventions which have evidence behind them. Good, but not remarkable.

Number 2 without number 1 is very good. After all, not everyone can engage. To engage you need charisma, you need connection and you need to understand people. With number 2 you'll take people with you, but the destination is less certain.

But number 2 with number 1 - that is remarkable.

And that's what we must aim to be.

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