Clients often ask about finding a meaningful career.
They want work which will satisfy more than their bank manager each month.
Bloom has done lots of research on the subject of meaning, but nothing beats this - my all-time favourite TV ad - as a summary.
It's got everything you need to know.
This advert got me through some pretty dark days when I was changing career; and stiffened my resolve to keep going.
I bet everything on my 'quest' and can now even identify with this man* as he rises in his balloon.
* unfortunately that also includes the hairstyle.